McCain supporters want more fiber in their diets

From the New York Times:

If there’s butter and white wine in your refrigerator and Fig Newtons in the cookie jar, you’re likely to vote for Hillary Clinton. Prefer olive oil, Bear Naked granola and a latte to go? You probably like Barack Obama, too.

And if you’re leaning toward John McCain, it’s all about kicking back with a bourbon and a stuffed crust pizza while you watch the Democrats fight it out next week in Pennsylvania.

It's a political strategy called microtargeting, where pollsters try to find a connection between your political allegiances and everyday things like food, magazines, hobbies, etc. It's not a new thing, but Karl Rove brought it to a new level in the 2004 election.

Its reliability as a valid indicator is still being debated. Mark Penn thinks it's a good strategy and James Carville think it's a colossal waste of time. I don't know how I feel about it. Some of the supposed connections fit for me and others don't, which is probably consistent across the board. Try it yourself.......

Here are some of the established connections (all from the NYT story):

Dr Pepper is a Republican soda. Pepsi-Cola and Sprite are Democratic. So are most clear liquors, like gin and vodka, along with white wine and Evian water. Republicans skew toward brown liquors like bourbon or scotch, red wine and Fiji water. When it comes to fried chicken, he said, Democrats prefer Popeyes and Republicans Chick-fil-A.

As for the candidates...
Clinton supporters:
elliptical trainers
Boca burgers
honey as a sweetener
fig newtons
Whole Foods
Kashi GoLean cereal
Luna bars
Odwalla Super Protein drinks
Amy's frozen pizza

Obama supporters:
trail running
burgers made from grass-fed local beef
Sugar in the Raw
soft chocolate chip cookies
Bear Naked Granola
olive oil
Wolfgang Puck all-natural frozen pizza

McCain supporters:
fishing
corn-fed beef burgers
Splenda
crunchy chocolate chip cookies
Fiber One cereal
Power Bars
DiGiorno's stuffed crust pizza