Wednesday, April 04, 2007

"Something fishy" has nothin on this lede

The lede from an AP story about New York City's revamped free condom distribution program:
NEW YORK (AP) — The city's new official condom is a "sensation,'' according to Mayor Michael Bloomberg's administration, which announced Wednesday that City Hall gave away a record 5 million in the first month of a distribution program.

The condoms involved in the revamped program have wrappers that say "NYC CONDOM" in the same font and bright colors used on city subway maps. The city distributed a record 5 million in the program's first month, about a 3.5-million increase over previous months.

That is all.

1 comment:

Aviva said...

why lede?